Small Business Holiday Marketing Lab

Three hours. Three experts. One successful holiday season.

The holiday season is a dealbreaker for retailers, and with the ongoing pandemic, marketing is more important than ever. Want to drive traffic to your storefront or e-commerce site? Then you'll need a solid marketing strategy, great visual content, and as much media promotion as you can handle.

In this hands-on workshop, we're not just telling you what to do, we're helping you get it DONE. You'll have three specialists guiding you through the process of:

• Creating your holiday marketing content so you know exactly what to share to attract your ideal customers ($800 value)
• Developing a media pitch to help your business get the attention of local TV, radio, and editorial outlets ($1,200 value)
• How to take attention-grabbing photos of your products and space so you get more customers and press coverage. You'll also receive a professional headshot for your media kit! ($500 value)

Who is this for?

• Retailers interested in increasing their in-store and online sales
• Small Business Owners who would like to grow their audience
• Entrepreneurs looking to expand their online presence and earned media coverage

About the Instructors

This hands-on workshop is led by three local professionals who are passionate about helping fellow entrepreneurs increase their reach and revenue this holiday season:

Content Strategist Tamia Stinson, TheStyleSample.com
Tamia Stinson is the Creative Director or The Style Sample and Founder of Tether Cincinnati. She has amassed over 15 years of experience in the realm of consumer marketing, publishing, photo styling, and brand identity for corporations, non-profits, and small businesses. She enjoys using those skills to help entrepreneurs increase their reach and revenue through content marketing.

Creative Media Strategist Keeyana Avery, AgencySevenPR.com
Keeyana Avery is the founder and creative strategist of Agency Seven Public Relations, where she works with businesses and brands to help them tell their stories and authentically connect with the world around them. She has worked in industries such as entertainment, retail, consumer marketing and non-profit, and has led PR efforts at and for large events and campaigns.

Photographer Amy Elisabeth Spasoff, AmyElisabeth.com
Amy Elisabeth Spasoff specializes in food & drink photography, with an emphasis on in-motion captures and portraiture. Her first cocktail photo for Sundry and Vice was published by Elle Decor. She has since been published by Esquire, Dwell, Essence, Elle Decor, USA Today, Buzzfeed, Pattern Magazine, and Cincinnati Magazine. She has been a freelance photographer for the Cincinnati Business Courier for over three years.

You'll walk away with:

• Your ideal customer Journey Map and how to captivate customers at every step
• An overall content marketing strategy + weekly calendar for November and December
• Easy fill-in-the-blank prompts + ideas for email newsletters and social media captions
• Hands-on tips and tricks for taking social media-ready images with your smartphone
• A professional headshot for your media kit (sent to you after the workshop)
• A media pitch that will help you get the attention of local media outlets
• A checklist of the assets you need in order to secure media coverage
• A mini-workbook showing you how to write a press release and do's and don'ts for contacting the media
• Preparation

This in-person class will occur at Graydon on Main, 1421 Main Street in OTR. Covid guidelines as determined by the State of Ohio are in effect. Masks are strongly recommended.

• Breaks will occur between each session; light snacks will be provided
• We recommend bringing a laptop with WiFi access and your smartphone
• You may bring one product to photograph with the help of a professional
• Class setup information will be emailed to all participants the day before the workshop
• Each individual participant must purchase a ticket