MKTG Labs: Social Marketing 101 & 201

Join us for a Social Marketing 101 (& 201) covering a broad range of topics from the social landscape. Empower Media Marketing’s Social teams (both organic and paid) will dive into the following:

In this workshop we’ll cover:

• The multi-faceted opportunities of social advertising (It’s not just posting!)
• A high-level overview of organic and paid social media, what they have in common, and where they differ
  • Organic content creation and community management, and how to efficiently balance both
  • Technical setup 101 for Meta (Facebook/Instagram), highlighting technical objectives, targeting capabilities, and tracking mechanisms
• Opportunity-spotting for growing businesses on social
  • Understanding your business’s role in the social space, brand objectives, and how to achieve them on social
• How to develop an integrated approach across these two complimentary tactics
• How to make the most of a limited marketing budget on social
• Why social can be the most efficient and effective tool in your arsenal

Speakers:

• Bryan O’Loughlin, Senior Director, Paid Social
• Molly Parks, Associate, WOMM
• Alex Jones, Specialist, Paid Social
• Alivia Kendrick, Associate Specialist, Paid Social
• Kyle Kidwell, Senior Specialist, Search

About Empower:

We are Empower, The Un-Holding Company. Our advantage is simple. Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has challenged the media status quo.

Empower is MediaPost’s 2021 Creative Agency of the Year, recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2019 and 2021) and was crowned MediaPost’s 2016 Media Agency of the Year.

Our integrated team of experts in Media, Creative, Analytics and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Star wins, back-to-back, while also being honored by the Webby Awards, The One Show and National ADDYs and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.

Empower’s client and employee tenure rate is unmatched – 3X the industry average. Some of our biggest fans include Brooks Running, Conn’s HomePlus, LIXIL (American Standard, GROHE and DXV), Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley, Rust-Oleum, RoC Skincare and Newell Brands.

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. And our newest Atlanta hub is located inside the Interlock in West Midtown.

While much has evolved in our 37-year history, we remain independent with plenty of hustle…

Find us on Twitter, LinkedIn, Facebook, Instagram and online.